The River 104.9

104.9 The River (WEPG) is a longstanding country music radio station serving the Sequatchie Valley area from South Pittsburg, Tennessee.

Key Details

• Frequencies: 104.9 FM (primary via translator W285FW) and 910 AM.
• Format: Classic and contemporary Country, with occasional Bluegrass. It’s known as the “Sequatchie Valley’s HOME for Country.”
• Owner: Tennessee Valley Broadcasting (Spencer Travis Hickman).
• Sister Station: WSDQ.

Programming Highlights

• Wake-Up Mornings — Weekday mornings 5:00–8:00 AM CT.
• Swap & Shop — A popular long-running classifieds/trading program (a staple since the station’s early days).
• Local news, weather, community events, high school sports coverage, and ABC News Radio affiliation.

History; The station first signed on in 1954 as WEPG (named after founder Eaton P. Govan). It has been a fixture in Marion County and the surrounding valley for over 70 years, with Travis Hickman involved since 1982. The FM translator on Sand Mountain provides strong coverage from the Scottsboro, AL area up through Dunlap, TN..

It’s a classic small-town radio station — deeply rooted in local community, country music, and everyday life in the Tennessee Valley. You can listen live on their website or through various radio apps.